For the third year, CosmoIAm reaffirmed its mission to spotlight young creative talent in Italy with this collaboration between Cosmopolitan Italia, 10 Italian universities, and the cultural non-profit Rea Arte. The 2025 event embraced the theme of Connection, encouraging students to explore interconnectedness.
Two standout students from each university were featured in Cosmopolitan’s digital gallery and Instagram through collaboration posts—see winning examples here and here. Other student artworks were shared collectively, with over 30 posts dedicated to showcasing their creativity.
To amplify engagement, a series of three cheeky posters—with phrases like “Young people don’t want to do anything nowadays,” “Waiting for your crush to text? Distract yourself,” and “More interesting than your ex”—were distributed across Milan during Fuorisalone/Design Week, featuring QR codes linking directly to the digital collection. Instagram Reels further highlighted this activation, ensuring strong visibility in Milan’s bustling cultural hub.
The event partnered with QC Terme, showcasing artist Greg Goya’s installation at QC Terme Hotel, blending art with lifestyle. By aligning with students and young adults aged 18-30, Cosmopolitan strengthened its cultural relevance and visibility, especially during Milan Design Week.
CosmoIAm’s core mission is elevating young creativity and fostering meaningful connections between academia, art, and culture. Its success strengthens Cosmopolitan’s role as a beacon for emerging talent, bridging creativity with everyday life.
