The Cosmopolitan Sleepover event franchise first started in the Netherlands back in 2020 and has happened every year since, with a total of 4 editions as of May 2023. Now, Cosmo Spain and France have joined the tradition with their own sleepover editions.
What exactly is a Cosmopolitan Sleepover? It’s the ultimate celebration of friendship. The brand invites readers to step into the Cosmo World at a 2-day, 1-night sleepover event. With a ticket purchase, attendees receive a hotel stay, Friday night dinner, Saturday morning breakfast, all event activities (including exclusive brand activations and workshops), plus the coveted Cosmo goodie bag.
Cosmopolitan Spain hosted its event on October 6 at the Hotel Radisson Red in Madrid, which offered 50 double rooms valued at 160 euros each to 100 Cosmo readers. Sponsor activations included Sephora, Olay, Hayu, Tezenis, Xbox, and Perfumes y Diseño. Attendees were able to experience beauty and fashion experiences to feel like a real influencer, a social media workshop, a tarot card reading, two great live concerts, a cocktail workshop, an open bar and a DJ until late at night. The next morning, they enjoyed a delicious brunch, a ballet fit class and an astro-manifestation workshop.
One month later on November 17, Cosmopolitan France hosted its Sleepover event in honor of the brand’s 50th anniversary, which made it very special party celebration. Held at MOB House, the event’s sponsor activations included a makeup workshop with Revlon, fashion workshop with Paul Marius, facial care workshop with Garnier, games with Steve Madden and Anastasia Beverly Hills, nail polish station with La Provençale, glitter workshop with Si Si la Paillette, hair station with Revamp, hair removal workshops with Dépil Tech, cocktails with Campari & Grand Marnier, karaoke party with BAM karaoke, yoga and fitness workshops with Skechers, and so much more.
Our local Cosmopolitan brands have leveraged this event franchise to build community and generate revenue from advertiser sponsorships and event integrations, ticket sales, and of course, the Cosmo goodie bag, which can be made available for purchase separately from the event.
Stay tuned for more Cosmo Sleepovers around the world in 2024!
