Cosmopolitan UK, the leading media brand for young women, has unveiled a new initiative to enhance its Black Beauty Hub—a dedicated online platform for celebrating Black beauty.
The Black Beauty Hub (BBH) represents a decade’s effort by Cosmopolitan to produce content that resonates with its Black British audience. The hub brings everything together in one place, covering all aspects of Black beauty, including the latest product launches, advice, shopping tips, and exclusive insights from favored stars and industry professionals.
The OOH campaign includes prominent ads at London Underground stations, showcasing imagery from Cosmopolitan’s recent ‘Ones to Watch’ photo shoot. This shoot features rising actors Jessica Plummer, Bethany Antonia, Corinna Brown, Delainey Hayles, Lauryn Ajufo, Nadine Mills, and Siena Kelly, displaying this year’s top beauty trends. The shoot, highlighted in the February/March issue of Cosmopolitan, was styled and created by talented Black female creatives in hair, makeup, nails, and photography.
In collaboration with Marketing Beat, the UK’s rapidly expanding marketing publication, Cosmopolitan is executing a two-week digital takeover, including website presence and banner ads through its daily newsletter.
Keeks Reid, Cosmopolitan UK’s Beauty Director, expressed pride in the BBH’s development: “The Black Beauty Hub brings together a decade’s worth of work at Cosmo and is a space for Black women, by Black women. I’m beyond proud to see it amplified via this campaign, and excited to see how the BBH will continue to grow.”
Further details on BBH can be found here:
- https://www.hearst.co.uk/insights-and-initiatives/cosmo-black-beauty-hub
- https://www.cosmopolitan.com/uk/black-beauty/
The campaign collaboration involves Excite OOH for the tube campaign and Media Gang for fly posting.
