This year marks the 35th anniversary of the launch of ELLE Japan, and also the 10th anniversary of the brand’s first event for working women, “ELLE WOMEN in SOCIETY,” the predecessor of ELLE ACTIVE!. To celebrate, the brand brought to life its annual ELLE Active Festival hosted by ELLE ACTIVE!, ELLE’s platform that empowers everyone to create positive change together. ELLE ACTIVE! provides information and actions for the future on topics such as sustainability, gender, and work style—so that you can “be the change you want to see.”
Now that the world has reset after the COVID-19 pandemic and is moving forward again, there are relationships that can be rebuilt, which was the focus of this year’s ELLE Active Festival. The event was held at Azabudai Hills, a newly opened shopping mall that runs on renewable energy under the concept of green and wellness.
The festival explored social issues through a variety of talk sessions and experiences, with the goal to unite us towards a better future. In addition to various talk sessions, there were also booths and an AR experience corner that all visitors could visit, and the event ended with great success. See the recap here.
Hearst Fujingaho, the organizers of “ELLE ACTIVE! FESTIVAL 2024”, is taking on the challenge of calculating the carbon footprint of the event, following on from last year’s event. They have listed all the CO2 emissions associated with the event, from the procurement of raw materials for venue equipment to the electricity used on the day, as well as the transportation of speakers, staff, and visitors.
While there are still few cases of calculating the carbon footprint of events in Japan, the project aims to first make it visible and then to communicate the results to the public, with the aim of working to reduce CO2 emissions in the future.
