On March 18, 2025, Hearst Italia participated once again in the third edition of the IAB Showcase, Italy’s most important digital content marketplace, which provides a unique opportunity to explore the latest trends and innovations within the field.
Following the success of previous editions, which drew over 1,000 attendees, 50 speakers, and 8 hours of live shows, this year’s event was held at the Magna Pars in Milan and saw the participation of many authoritative speakers, professionals and experts in digital content. Topics discussed included the best digital formats and innovative advertising solutions with influencers, content creators and celebrities.
Hearst Italia presented its innovative communication strategies under the theme “Hearst Global Solutions – From Local Excellence to Global Relevance,” demonstrating how Hearst’s local expertise aligns with its global reach across 45 countries.
Additionally, the event introduced the Italian rebranding of Hearst’s creative agency—HearstMade Italia—a move aligning with its international hubs in London and New York. The agency’s excellence lies in omnichannel creative production for branded and white-label projects.
The showcase also spotlighted the 2024 and 2025 collaborations between Bvlgari, Hearst Italia, and Harper’s BAZAAR, reflecting Hearst’s commitment to impactful global campaigns, such as the “BVLGARI IS SERPENTI” initiative celebrating the iconic Serpenti collection during the Chinese Zodiac’s Year of the Snake.
Speakers representing Hearst Italia included Alessandro Caracciolo, Global Solutions Lab Director; Gennaro Palma, HearstMade & International Marketing Director; and Luca Lanzoni, Digital Creative Director of Hearst Italia.
