Hearst Fujingaho Inc. is pleased to announce a brand renewal for its men’s media. Toshinori Sato, Group Editor-in-Chief of Esquire, Men’s Club and Modern Living, will take on the role of Editor-in-Chief of the Japanese edition of Esquire for both magazine and digital content, further enhancing the synergy between digital media and magazines. Esquire will be reborn as a brand that stimulates the sensibilities of Japanese readers, whose values are becoming more diverse and globalization is accelerating.
The first issue of the renewed Japanese edition of Esquire will be published in early 2025. The Japanese edition of Esquire will be published four times a year with the theme “Focusing on all creativity with a journalistic eye,” and its core target audience will be the newly affluent 35-45 year olds with an inquisitive and curious mind.
Esquire was first published in the United States in 1933 and is a media brand that has uplifted the culture of the times with pioneers of literature, journalism, and art such as Ernest Hemingway, F. Scott Fitzgerald, and Andy Warhol. It is currently available in 21 countries and regions. The Japanese version of the magazine will seamlessly weave fashion, lifestyle, and journalism together and deliver them to readers, leveraging the rich content that takes advantage of the characteristics of the Esquire brand with its global network. The first issue of the renewed magazine is scheduled to be published four times a year from early 2025, and will evolve into a more journalistic and engaging book.
The digital space will strengthen collaboration with the magazine, increase video content, and deliver original articles exclusive to the Japan edition, as well as high-quality content from the international editions of Esquire, covering not only fashion and entertainment but also art, culture, beauty and current affairs.
Accordingly, the high-end magazine “Esquire The Big Black Book,” which has inherited the spirit of “Esquire,” will have its final issue published on October 15, 2024. In addition, “MEN’S CLUB” will be published irregularly from the issue published on October 10, 2024, and will continue to communicate the strength and appeal of the brand more in-depth and without being bound by existing formats.
Comments from Editor-in-Chief Toshinori Sato on the rebranding of Men’s Media: “Esquire” was first published in the United States 91 years ago, and “MEN’S CLUB” is celebrating its 70th anniversary. Throughout our long history, we are proud to say that the essential value we have provided to our readers is the suggestion of styles that enhance masculinity. This belief will not change in the present, or in the future, as information platforms continue to change. Our men’s media will continue to evolve while flexibly changing its form for the new era. In addition to the “Esquire” magazine, which is published four times a year, we will also strengthen our digital communications. In addition to expanding our original articles that take advantage of the perspective of global media, we will further enhance our video expression, mainly on SNS. Please look forward to our future challenges and developments.
