Hearst Fujingaho, a leading media company operating renowned magazines such as ELLE and Harper’s BAZAAR in Japan, is committed to decarbonizing its operations as highlighted in a recent WWD interview with Ayako Ikehara, General Manager of the President’s Office.
Since the appointment of President Nicolas Floquet in 2018, sustainability has become embedded in Hearst Fujingaho’s core strategy. The company participated in a model project by the Ministry of Environment to measure the carbon footprint of its events and now discloses this data for its magazine production.
Key initiatives driven by Ikehara include the introduction of a “decarbonization support advertising plan” by 2026, empowering departments to calculate GHG emissions in content production, and reducing plastic and high-GHG travel. Their method involves using renewable energy and working with suppliers to achieve a unified carbon footprint standard across the media industry.
The effort, although challenging, is rooted in educating employees and the public on green practices while maintaining business growth. This involves balancing environmental impact with commercial viability, and fostering industry-wide cooperation to enhance public understanding. Hearst Fujingaho’s dedication to sustainability emphasizes transparency, trust, and collaborative development as it seeks to be a pioneer in environmental stewardship in the media landscape.
