Hearst UK recently announced its strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. This collaboration highlights Hearst UK’s dedication to providing unmatched advertising accountability and efficiency for its clients and agency partners.
Brand Metrics’ cutting-edge, panel-free measurement technology will be implemented across leading Hearst UK sites, including Cosmopolitan, Good Housekeeping, Men’s Health, ELLE, and Harper’s Bazaar. The integration will enable scalable campaign measurement, offering insights into four key branding metrics: awareness, consideration, preference, and action intent.
Anders Lithner, CEO of Brand Metrics, noted, “Hearst UK has many famous media brands, boasting loyal, engaged audiences. We are delighted to be partnering with them and providing them with consistent brand lift data to demonstrate to advertisers the impact of advertising in their quality media environments.”
Ben Chesters, MD Clients at Hearst UK, said: “We recognise the significance of brand lift data in facilitating meaningful conversations with partners. We are excited to collaborate with Brand Metrics to scale our measurement capabilities and make campaign effectiveness an even greater part of our sales narrative.”
