Mass Digital Co., Ltd., a leader in digital media content and influencer management in Thailand, is excited to announce the acquisition of publishing rights for Harper’s Bazaar and Esquire magazines in Thailand beginning April 1, 2024. Following a smooth transition from MEI, Harper’s Bazaar’s previous publisher, the first issues under new management are scheduled for release in April 2024 and September 2024, respectively.
“Mass Digital Co., Ltd. is honored to carry forward the legacy of Harper’s Bazaar and Esquire Thailand in the same year. We are committed to building upon the magazines’ stellar reputation, blending our innovative approach with the rich heritage of these publications,” stated Mr. Ali Ziani, Chief Executive Officer of Mass Digital Co., Ltd.
“Our vision is to engage and inspire our audience, keeping pace with Thailand’s vibrant and evolving fashion scene.”
Pam Thien, Chief Digital Officer at Mass Digital Co., Ltd., highlighted the company’s commitment to reaching the next generation of readers. “As we embark on this new era for Harper’s Bazaar and Esquire, our focus is on diversifying content to resonate with the modern Thai audience. We’re dedicated to delivering our unique fashion and lifestyle journalism on platforms where our audiences spend most of their time, ensuring we stay at the forefront of digital trends while continuing to provide the in-depth, quality journalism our readers expect,” said Thien.
The company’s digital-first strategy ensures a seamless experience for readers across various platforms, reflecting the modern media consumption habits of today’s audience.
“We look forward to partnering with Mass Digital,” said Jonathan Wright, president of Hearst Magazines International. “They have a strong track record in publishing and are uniquely positioned to usher in the next chapter of Harper’s Bazaar and to relaunch Esquire for the millions of people in Thailand who are passionate about fashion, style and culture. We thank MEI for their stewardship of Harper’s Bazaar over the past two decades and wish them all the best in their future endeavors.”
The launch of Harper’s Bazaar and Esquire under the aegis of Mass Digital represents a significant milestone in Thailand’s fashion and lifestyle media landscape. Building upon Harper’s Bazaar’s 157-year legacy and Esquire’s 90 years of publishing, these magazines will continue to be essential reading for a discerning audience that values quality, style, and cultural insight.
For more information and media inquiries, please contact: advertising@massdigital.co.th
