Published by Hearst UK, Prima is a monthly women’s magazine that offers readers delicious recipes, gorgeous fashion and beauty tips, craft inspiration and family advice. The brand’s membership offering went live last week, with £420 worth of exciting benefits on offer to new customers and to existing subscribers, who now become ‘members’.
“I’m delighted to let you know that all our subscribers now automatically become Prima members, And that means lots of extra great benefits with incredible savings and all for a fantastic price,” said Prima Editor-in-Chief, Jo Checkley.
The new package incorporates a free Prima sewing pattern with every issue, 10 daily puzzles on the brand’s app, tickets for events like the Ideal Home Show (180 people have already claimed theirs), special digital craft supplements, and a plethora of competitions and rewards.
The membership will aim to engage both new and existing customers, and build upon Prima’s community and the experiences on offer. For more information, click here.
