Hearst Fujingaho Co., Ltd. is pleased to announce that Ruriko Shimauchi will take up the role of new Editor-in-Chief of the Japanese edition of Women’s Health, effective July 16, 2024.
Previous Editor-in-Chief, Kiriko Kageyama, will take up the role of Brand Director of Women’s Health. Kageyama, who has led the Japanese edition of Women’s Health since its launch and has now been appointed brand director, had this to say about Shimauchi’s appointment:
“It’s been seven years since we launched the magazine with virtually no name recognition in Japan. We’ve now become recognized as a trusted media outlet among women who are interested in fitness and wellness, and have grown in many other areas as an e-commerce site, event provider, and marketing partner to clients. Shimauchi has gained a thorough understanding of women’s insights through dialogue with many readers, and has implemented a number of hit projects, so I’m sure she will be able to evolve the brand into an even more powerful one. As brand director, I look forward to supporting the new editor-in-chief.”
“I am very happy to be a part of the lifestyle brand “Women’s Health” that is loved in more than 50 countries around the world,” said Shimauchi. “The Japanese version of “Women’s Health” celebrated its 7th anniversary, and the e-commerce “Women’s Health SHOP” celebrated its 3rd anniversary, and have continued to grow steadily with the expansion of the wellness market and interest in the wellness field.”
“We will continue to sincerely carry out our mission of providing necessary information and opportunities for the health of the mind, body, and earth with our wonderful team members and beautiful presentations that excite women. We will expand the circle of sympathy for “Women’s Health” while accumulating satisfaction at each touch point, such as SNS and web articles that you will want to check out for daily catch-up, e-commerce products that improve QOL, and events where you can experience the worldview.”
In the future, the need to incorporate maintenance of the mind and body and positive actions for the global environment into daily life as a means to make life more fulfilling is expected to become increasingly apparent. Currently, our core users are working women in their early 30s living in urban areas, but we will continue to take on the challenge of becoming a media and e-commerce site that will be the first choice for even more women when they become interested in wellness and fitness.”
About Ruriko Shimauchi: Originally from Kyoto City. Studied abroad in Paris for a year while attending university. Joined Kobunsha Inc. as a new graduate, and has been in charge of fashion, beauty, and culture features at VERY since 2012. In 2020, she took on the concurrent role of VERY web, and in 2021, became editor-in-chief. In July 2024, she joined Hearst Digital Japan and became editor-in-chief of Women’s Health. She is the mother of one daughter.
