Hearst Magazines today announced that Sheraz Amin has been named senior vice president of product, responsible for leading the execution of the company’s product initiatives and helping shape its innovation strategy in close partnership with company leadership. The announcement was made by Hearst Magazines President Debi Chirichella and Chief Product & Technology Officer Daniel Bernard, to whom Amin will report.
Amin joins Hearst from TikTok/ByteDance, where he has held numerous senior-level product roles, most recently serving as Global Head of Product Solutions and Tech, leading the core ads team focused on driving innovation in the digital advertising space.
As senior vice president of product, Amin will oversee Hearst Magazines’ product team and drive the development of innovative products that deliver best-in-class experiences and functionality for users and customers.
“Sheraz brings a proven track record of leading transformational initiatives that drive user engagement, platform integration, and revenue growth,” Bernard said. “His deep expertise in social and product strategy will be instrumental as we accelerate the evolution of our digital offerings — unlocking more personalized, immersive and connected experiences for our customers.”
Prior to his roles at ByteDance and TikTok, Amin was part of the Global Marketing Solutions team at Facebook and Instagram.
“I’m excited to join Hearst and help propel innovation and product development across the company,” Amin said. “I look forward to building the future of such iconic brands and working alongside the exceptional team as we push the business — and the industry — forward.”
Amin begins his new role on May 5.
