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Switzer Media Launches Esquire in Australia

The successful revival of Harper's Bazaar Australia led to the negotiation to launch the men's fashion magazine in the market.

PUBLISHED: Jun 13, 2023

Hearst Magazines International and Switzer Media & Publishing have relaunched men’s fashion magazine Esquire within the Australian market.  The successful revival of Harper’s Bazaar led to the negotiation, managed by the publisher, Maureen Jordan, who will oversee both titles.

There will be four print issues in 2023,” publisher Alex Switzer said. “We believe in print and know from the experience with Harper’s Bazaar that demand is strong – from both a commercial partner and audience perspective. Our strategy for Esquire, however, is focused on scaling a multi-channel brand. It’s a substantial challenge and one we’re highly motivated to make a huge success. We have great people in our business who are so committed,” he said.

Tennis superstar Nick Kyrgios graces the inaugural cover of Esquire Australia, where he opens up about the highs and lows of his career so far and the pressure of becoming one of the most iconic athletes in Australia. Read the interview here.